Cambridge Grand Challenges

Website: Cambridge Grand Challenges

Unlike typical University of Cambridge websites aimed at students and academics, this website project gave me a chance to demonstrate how to target towards and write in a more centric language style to appeal to three audiences. After I had finished the website I showed the client how to edit text and make changes, so now it is in their hands and they can shape it however they wish.

academia | government | industry

My project plan consisted of:

  • Infrastructure – Setting up a hosting plan and adminstrative access rights
  • Discovery – Questions: goals, target market, user journey etc
  • Gather and edit content. Select keywords and phrases for SEO
  • Create site map – Dependabilities, perceived user journey route through the site
  • Plan: Select and install website theme look/feel and navigation – visualise, create and create an identity
  • Ensure all text content and media assets to be used are available in a dedicated folder.
  • Build: Create menu and draft pages with image block placeholders and initial text
  • Source media (Images, videos, documents etc) to be used and edit in Photoshop/Adobe Premiere Pro.
  • Create and Produce: Review and write page content for SEO. Add in links, alt tags and test for Yoast SEO readability scores
  • Content Management: Author and write leads in for approximately 30 x Blog posts based on Student Case Study answers to questions text. Rearrange into storybook journey flow and easy read
  • Transcribe Video into text using Otter and write for good SEO
  • Videos – Produce 11 Videos from raw footage, convert to mp4’s and stylise for web audience. Fit to placeholders to show Student Q and A’s and emphasis on benefits.
  • Post Production: Proof read and user journey testing
  • Videos – Watch through and check continuity and flow
  • Launch Pad: – Sign Off project
  • Change DNS settings to point to Primary Domain live site
  • Ensure Domain Mapping from test to live site
  • Go Live: Prepare ‘hero’ launch imagery and text and share with associated signs and colleagues to build awareness
  • Digital Media Communications calendar – Prepare launch calendar with Web and Social Media publishing dates and content to be used etc.
  • Maintain: Set up Analytics, site verifications, promotions, Google tags etc
  • Train: Handover project templates and train users how to edit content.
  • Follow-up: Ensure customer is satisfied and tweak as a consultant if required.

Promotional images for Social Media, email templates, newsletters, and the University of Cambridge ESRC DTP and main school website

Linked In Posts – network building and engagement

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